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What Is DOOH — and Why It Works for Hospitality Businesses

Updated: Jul 31

A powerful way to get chosen by visitors, right when it counts.

Imagine your restaurant, attraction, or local experience showing up on a digital screen just as a visitor walks out of their hotel looking for where to go, eat, or shop next.


That’s the power of Digital Out of Home (DOOH) advertising — and it’s one of the smartest ways to get seen, remembered, and chosen in a city full of choices.


What Is DOOH?

DOOH refers to digital screens in high-traffic public places — like:

  • Hotel elevators and lobbies

  • Rideshare video screens and taxis

  • Airports, digital kiosks, and digital billboards

  • Busy pedestrian zones in tourism-heavy neighborhoods


It combines the impact of physical visibility with the flexibility of digital targeting, helping you show up right when it matters.


Why It Works for Hospitality Businesses

In our work with hundreds of Chicago-based hospitality businesses, we’ve seen three recurring challenges:

  1. Tourists don’t know who you are — yet.

  2. Visitors need a reminder that they saw your business online or in a hotel guide.

  3. Decisions are made in real time — and your competition is nearby.


DOOH meets those challenges head-on.


Instead of hoping a visitor remembers your business, DOOH puts your brand front and center while they're actively exploring the city or asking hotel staff for ideas.


DOOH Benefits for Hospitality Clients

Whether you’re a restaurant, attraction, retailer, or local experience, DOOH helps you:

  • Capture attention near hotels and visitor hotspots

  • Reinforce your presence after they’ve seen your brand online, in a map, or via concierge

  • Influence real-time decisions with short, memorable video or visual storytelling

  • Target specific neighborhoods or demographics with zero waste

  • Stand out from the competition when tourists are choosing between options


It’s a great fit for hospitality businesses that thrive on foot traffic, local recommendations, and in-the-moment decisions.


Examples

  • A brunch restaurant running hotel lobby videos every Saturday and Sunday morning

  • A museum or attraction using taxi screens to reach tourists near Millennium Park

  • A souvenir or apparel shop advertising walk-in discounts on downtown kiosks


Ready to Explore DOOH?

If you want to be part of how people choose where to go in Chicago, DOOH belongs in your marketing mix.


Ateema Digital can help you design a DOOH campaign tailored to your goals, location, and budget — with zero long-term commitments and a focus on results.


📩 Email sales@ateema.com or reach out to your Ateema rep to learn more.

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