Why Visibility in Hotels Turns Content Into Customers

Chicago welcomed over 55 million visitors last year, and nearly 48% of experience bookings happen after travelers arrive (Think with Google). That means your pre-trip marketing — websites, digital ads, and social media — is only half the battle. The other half is winning over visitors once they’re in the city.

Why hotel visibility matters

When travelers check into their hotel, many of their decisions are still wide open. Where should they eat dinner tonight? Which attraction should they squeeze in tomorrow? What’s the best rooftop bar before heading home? How will they get around the city?

Concierges, guest services pros, and even other travelers influence those choices. If your business isn’t visible in hotels, you’re not part of the conversation.

The power of making YOUR content visible

You’ve invested countless hours and dollars in videos, reviews, social posts, landing pages, and booking links. But here’s the challenge: if that content isn’t put directly in front of visitors at the moment they’re deciding, it can get lost in the noise of the internet — or worse, point them toward a competitor.

That’s exactly what the Chicago Does Interactive Video Map is designed to fix. It takes the content you’ve already worked so hard to create and delivers it directly to Chicago’s visitors:

• Videos that bring your story to life

• Directions so they can find you quickly

• Purchase links to reserve, book, or buy instantly

• Reviews and social feeds that build social trust and excitement

Where the Chicago Does Interactive Video Map reaches visitors

The Chicago Does Interactive Video Map isn’t just another marketing product. It’s the only Chicago-focused visitor guide inside hotels. Add in Big Bus distribution with 11 downtown stops, plus a sleek interactive digital map, and your business has multiple touchpoints with the people who matter most.

This combination ensures that when visitors are looking for what to do next, they see your content first, with minimal (if any) competition — and they have everything they need to choose you on the spot.

The bottom line

Visitors don’t just want inspiration. They want clear, easy-to-access information that makes it easy to decide. And when they have your video, links, reviews, and directions at their fingertips, they’re far more likely to walk through your doors.

The Chicago Does Interactive Video Map turns your content into conversions by putting it in the right place, at the right time.

Ad space closes Sept. 24. Contact Sales@Ateema.com to secure your spot and make sure this holiday season, more of Chicago’s visitors choose you.