Digital Advertising to Reach Meeting & Event Planners

Sell More Of Your Offerings To Meeting & Event Professionals

While meeting and event planners are an elusive target, we know that connecting with the right planners can result in an ongoing revenue stream for your business. Ateema’s digital advertising program for reaching planners puts your brand in front of meeting and event professionals on an ongoing basis. Whether you run an event or wedding venue, a restaurant, an event services company, or any type of business that sells private events, we can help you sell more private events business.

Ateema Digital

Four Digital Advertising Tactics To Reach Events Professionals

Email Retargeting - retarget our first-party database of 5,000 meeting and event planners with your digital ad.
Specialty Segments: 1st, 2nd, & 3rd party data sources established through Online behavior, offline behavior, rewards programs, and purchase data. This will be specific to planner groups.
Keyword retargeting - serve your ads to people who have recently input event-related terms in search engines like "Airport Transportation" or "Chicago Gourmet Catering." This tactic is much more cost-efficient than search engine advertising.
Retargeting from your website - serve ads to those planners who have recently visited your website to keep your business at the forefront of the event producer’s decision-making process.

Benefits of Planner Digital

Put your destination or your organization top of mind with meeting and event planners
Educate and keep planners up to date on your offerings
Make it easy for planners to access your team
A consistent campaign will ensure that you are in front of planners during all phases of their decision-making process
Sell more of your offerings to planners!

Data & Results-Driven Digital Marketing For Small to
Mid-Sized Hospitality Businesses Made Easy!

Other Digital Campaign Tactics

Advertiser Site Retargeting: We’ll send you a pixel to place on your website. This will serve ads to those who visit your website at any moment!

Keyword Search Retargeting: Serve ads to people who have been online searching for certain keywords. We can help build the list or send us yours!

Geo-fencing: Target your audience with specific addresses. We can target competitors, hotels, apartments, offices, and more! Once someone enters the "geo-fence", they will be added to the audience.

Addressable geo-fencing: Target specific homes that match your audience. This is best for using a mailing list of your own! Target each device within that home, and serve them your ads.

Audience Curation: Access multiple data sources to target ads to the household level, based on specific criteria. Homeownership, children of a certain age, military status, income, purchasing history, etc.

Custom Online Display Ad Networks: Hand-picked websites and apps, specific to a category or industry, sometimes referred to as "luxe lists." Apply this list to your campaign, when you want to reach a specific audience in the context of the content they are seeking online.

Event Fencing & Targeting: Serve ads to event attendees at specific days and times. For example: Serve to bridal show attendees at the convention center from 8 a.m. to 7 p.m. on Saturday, or to people at the local farmer’s market from 5-9 p.m. every Thursday. OR serve ads to event attendees for up to 30 days following the event.

Paid Social: Serve ads to Facebook or Instagram using geo-targeting, demographics, and more!

Not sure where to begin?

Reach out to us and kickstart your personalized marketing strategy today! Simply fill out the form below to get in touch.